03-12-2004, 11:14 AM
I got my reply back from McDonald's on my email.
Quote:Hello Rob:
Thank you for taking the time to contact McDonald's. I am sorry you are disappointed with the elimination of the Super Size option at McDonald's. As you know, Super Sizing will be phased out in our restaurants by yearend.
At McDonald's, we are focused on delivering an exceptional customer experience. This effort includes providing a consistent and relevant menu, with a range of choices that support a balanced lifestyle. To achieve this, we will have a national core menu in all US restaurants by the end of 2004. This core menu, which has been under development since 2002, simplifies our menu and restaurant operations, and provides a balance of choices for our customers. A component of this initiative is the ongoing phase-out of the Super Size fry and Super Size drink options.
Super Size options will return to McDonald's menu in the future, but only as a limited-time-only special promotion.
Please know your comments on this change are important and have been shared with our Menu Management department for their ongoing review of our menu.
Again, I am sorry for any disappointment this decision may cause you. We value your business and hope we have the opportunity of serving you again soon.
Miriam
McDonald's Customer Satisfaction Department
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