02-10-2004, 06:59 PM
If you've ever been around a campfire, you know how horribly painful the smoke is when it gets in your eyes (CO2 + H2O --> H2CO3), and how much worse it is if you get some in your lungs. Then you go anywhere and see people willingly inhaling that smoke, it doesn't make sense. Somehow, marketers managed to make inhaling smoke look like a good thing, and even though people starting hack up a lung with every puff, they still continue. I suppose that's the power of image and positioning.